"B stands for Brattleboro, also for Backbone. That's what is needed to force any project to a successful conclusion.
B stands for Battle, Battle to push your home town ahead and keep her there.
B stands for Beaver. Emulate the virtues of that industrious little animal and get Busy. Watch the fruits of your labors Build up Before you.
B stands for Beautiful. Help make and keep Brattleboro Beautiful. First appearances count for much and you can have no Better advertisement than a Beautiful town.
B stands for Beacon. Be steadfast and true, and as constant s the Beacon's light for a Bigger, Better and Busier Brattleboro.
B stands for Basement. Hide not the virtues of Brattleboro in the Basement of forgetfulness; speak boldly from the street corners and the housetops proclaiming Brattleboro as the ideal town for Home of Business."
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From the back cover of the first issue of "With Interest", published July 1922 by the Vermont National Bank of Brattleboro.