Friday, May 9 at 5:00 p.m. ~ Marlboro College Graduate Center Room 2East
Elizabeth Bankowski - New Chapter - Brattleboro VT - "Doing Good by Doing Good": Making the business case for social and environmental responsibility
"Doing good by doing good" was a founding principle of Ben & Jerry's, similar to what Bill Gates referred to as creative capitalism in his recent speech at Davos. In her presentation, Bankowski will define CRS as business strategy derived from the Ben & Jerry's model and extend that to the recognition of this practice by mainstream companies like Wal-Mart.
She will talk about the challenges of integrating CRS with business strategy and day-to-day operations, focusing on the role of those who will have this responsibility in their workplaces, as well as the need for systems and practices that assure transparency, credibility and measurement.
As Senior Director for Ben & Jerry's from 1991 through 2001, Liz Bankowski was one of, if not the first, executive in a public company to hold a position with broad responsibility for corporate social and environmental responsibility. While at Ben & Jerry's, she was involved with the start-up of the national organization Businesses for Social Responsibility and served on the board of The Social Venture Network, a national organization of entrepreneurs and philanthropists. Currently she is working with New Chapter, a Brattleboro-based, national vitamin and supplements company.