Film Screening of “Consuming kids: The Commercialization of Childhood”

The new documentary “consuming kids: The Commercialization of Childhood”, will be shown on Wednesday, April 29th at the downtown campus of the Marlboro College Graduate School.

Co-sponsored by Know Media, Healthy Media Choices and the Windham Child Care Association, this film will be shown at 7:00 and is open to all.

“Consuming Kids” is a Media Education Production that targets the multi-billion-dollar youth marketing industry and takes a close look at the effects such marketing is having on children today. "Know Media, Windham Childcare and Healthy Media Choices decided to show this film so that parents and other child care-givers could learn to make their way through the challenges of commercialization", says Robin Rieske, coordinator of Know Media. Rieske also adds that although the American Pediatrics Association recommends no screen time before the age of 2, "marketers love to make parents feel guilty if they don't feed their kids a steady media diet of TV, computers, and so called 'educational' videos".

The film is free to the public although it is not recommended for children. Donations are accepted to cover costs. A light refreshment will be provided.

Mary Rothschild, Healthy Media Choices