DUMMERSTON, VT—Primetime Concepts, Inc., a public relations and marketing firm announces the publication of a new magazine covering the arts, culture and artful life of Southern Vermont.

Southern Vermont Arts & Living is a quarterly magazine chronicling the innovative culture and sophisticated country lifestyle of Southern Vermont. It is the only glossy, full-color publication in the region—which includes towns along New York and New Hampshire's southern borders--to cover the most engaging current work in the art world and the creative lifestyle that accompanies it. Southern Vermont Arts & Living aims to inform, entertain and inspire with a witty, provocative style. Our visually stunning layout is thanks to, Marjorie Merena, a Pratt graduate, who is the magazine’s art director.

Lynn Barrett, publisher says: “There’s so much we want to do with the magazine -- the idea is to put a window on this under-recognized creative region and the people who follow their dreams here amidst art and nature. We cover the most engaging current work in the art world and the creative lifestyle that accompanies it. In future issues we’ll be profiling the personalities behind visual arts, music, theater, literature, cuisine and design, as well as covering upcoming cultural events. We’ll explore the evolving life of this region that has drawn—and continues to attract—an abundance of fascinating artists, professionals and leisure-seekers.

Alex Aldrich, executive director of the Vermont Arts Council recently said: “When you flip through their event listings in the back, you just sit back in awe while realizing the sheer amount of things related to the arts going on in the Southern half of the state that you were completely unaware of. Anyone picking that magazine up, tourist or native, will not help but be affected. That's the power of working together in the arts community and keeping people abreast of what's going on..."

“If our congratulatory nod from legislators, organizations and artists at 2009’s Arts Advocacy Day in Montpelier is any indication, there is massive power in event listings and the consistent pursuit of publicity for our communities’ endeavors. We expect to play an important role in “getting the word out.”
“Behind every story is the desire to serve our readers—to give them ideas, techniques, or inspiration applicable to their own lives, families, homes, and communities. Our philosophy is to connect the dots – to help readers learn more about our advertisers’ services, products, establishments.”

“Our spring issue that’s out now focuses on the statewide open studio tour on Memorial Weekend with a map and photos of artists at work. In the accompanying story, writer and listings event coordinator, Clara Rose Thornton delves into the subject of Fine Art vs. Craft: Who Decides?. Our main feature covers the David Gil Show at the Bennington Museum. Writer Anita Rafael interviewed many people who knew and worked with Gil in Bennington. She says: “I have been setting the table with my old set of Bennington Potter’s blue agate dishware everyday for years, so I was delighted to learn about Gil’s life and family in Vermont and talk to others about his remarkable career.”

Readership of over 90,000 across 6 counties includes residents and travelers to the tri-state area who are culture enthusiasts eager to embrace the artful life. The editorial focus provides a unique opportunity for advertisers to target upscale culturally-oriented consumers from 18 – 65 who visit, reside and work here. This includes the mix of newcomers, boomers, retirees, second-home owners, old-timers, artists, artisans and entrepreneurs that characterize the region.

Distribution expands beyond the Greater Brattleboro area to include Stratton, Manchester, Keene, Bennington, Middlebury, Londonderry, Wilmington, Grafton, Bellows Falls, Springfield, Chester, Newfane, Townshend, and other areas in the Connecticut River Watershed, including Northhampton, MA, New Hampshire.

Publisher: Primetime Concepts, Inc., President & Founder: Lynn Barrett
Art Director: Marjorie Merena
Writers: Anita Rafael, Clara Rose Thornton
Listings Coordinator: Clara Rose Thornton