As pointed out earlier by Fake-Rob Williams, Entergy has taken down its ridiculous "I Am VY" website. What he didn't mention is that that website has been replaced with a new one, http://www.safecleanreliable.com. That's right: it's all one big green glowing word now.
Will you ever look at the words "safe," "clean" or "reliable" in the same way again? Like it or not, Entergy has used some serious branding genius to totally co-opt these three once-happy words and twist them to their own purposes.
On my blog, I discuss socially responsible marketing - including the effects of irresponsible marketing on all of us. I'd love to see you there!
Please come and discuss you thoughts on VY's marketing, and whether you think it is dishonest.
http://ivymarketingcommunications.com/news/index.php/2010/03/vermont/68