Local Nonprofit Leaders Share Effective Tactics for Surviving COVID

BRATTLEBORO, VT—For organizations and nonprofits dealing to survive during COVID who would like to learn from others and how they’ve faced novel ways to tell their stories and connect to community join Vermont Independent Media’s panel discussion on Wednesday, April 20 at 7:30p on Zoom. Registration required. Email: Geoffburgess2@gmail.com

The event will be moderated by Joyce Marcel, journalist and president of the board of the nonprofit Friends of Brooks Memorial Library. All professionals, panelists include:

Jon Potter, Executive Director of the nonprofit Latchis Arts and for-profit Latchis Corp, the two companies which own, operate and steward the historic Latchis Memorial Building; Lindsay Fahey who helped establish Retreat Farm as a model land-based anchor institution and free public common. She’ll share her strategy development experience and marketing expertise; Brett Morrison who works with the Connecticut River Conservancy (CRC), the 70-year-old organization championing science-based water policy across the four-state watershed; Susan McMahon, executive director of The Landmark Trust USA, a historic preservation non-profit located in Dummerston, VT.  Rick Cowan, board member of Main Street Arts, Saxtons River, The Nature Museum in Grafton, and the Grammar School.

Each panelist will describe the steps they took to survive during COVID including creating compelling and effective communications. For example, Jon Potter will talk about the early days of the pandemic, and how the non-profit Latchis Arts Board asked itself the question: What do we do now that we can’t be a theater for a while? Very quickly, they made a commitment to step up their communication efforts to keep the community close.

All are welcome to participate. In fact, this is a great opportunity for local non-profit leaders to listen in, ask questions and share your stories too.

Media Mentoring Workshops will continue once a month. The next workshop is scheduled for May 18 on opinion writing.

“VIM and The Commons are committed to going beyond what most people expect of a free weekly newspaper,” board president Lynn Barrett said. “Our goal is to assist area residents with media literacy and communication skills.” Such education is a key part of the mission of the nonprofit organization, founded in 2004.


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