A Good Time To Die

Today In History, April 28:

Coffins. A Very Large Assortment of all sizes, at A. Van Doorn & Sons, at reduced prices.

Does anyone else find it strange to advertised that there is a large supply of coffins at bargain prices? I would think that no one will be induced to purchase a coffin because the price is good, but that a person would only buy a coffin if it is needed, at whatever price it might cost.