Brattleboro Mentioned in the New York Times 8/2/24 Edition
In an article about the growing popularity of sandals…..:
“Let us pause for a moment to consider again the astonishing transformation of what was, at one time in the not-so-distant past, a niche hippie staple, mostly popular among commune dwellers and people who shopped in the Brattleboro Food Co-Op. Now, it’s the Type O blood of footwear, a fashion universal. Judging from my walking tour of Harlem, Midtown Manhattan, Greenwich Village and SoHo over several sweltering summer days, the sandal of the season is, without any doubt, the Birkenstock Arizona (or, for the more fashion forward, the big-buckle Madrid). Both models were so ubiquitous on city streets that it’s clear why the 250-year-old company reported revenues of nearly $1.6 billion last year.”
