Turn It Up Inc Being Acquired by Longtime Employee Carson Arnold on November 24, 2025
Chandra Hancock and Patrick Pezzati opened Turn It Up! in Northampton, MA, on November 24, 1995, selling bargain-priced music and, a bit later, movies. Within two years a second location opened in Keene, NH, and in the next decade other locations opened in Hanover, NH, Brattleboro, VT, Easthampton, MA and Montague, MA. Over the last three decades, Turn It Up! Has been the unquestioned leader in the sales of media (CDs, DVDs, LPs, etc) in western New England.
On November 24, 2025, the 30th anniversary of the original opening, longtime manager Carson Arnold will take over the ownership of all the shops – Northampton, Brattleboro and Montague. Carson was a customer at age 10 and already had a great passion and interest in music and was hired in the Brattleboro shop shortly after graduating from high school in 2004. Over the last 21 years, Carson managed the former Keene location and then the Brattleboro location for over a decade. Now 40 and with a family of his own, Carson is taking the next logical step and putting his decades of expertise to use in what will undoubtedly be a new successful period for Turn It Up!
