South Newfane Vermonter turned entrepreneur, April Wachtel, was featured on NPR’s April 10th, 2025 episode of How I Built This: Advice Line with Guy Raz and Peter Rahal (founder of RXBAR and David). Her interview begins at 27:17. April grew up listening to NPR. A 2004 graduate of Boston University, she spent her college and post graduate years in Boston in hospitality and the spirits industry – bartending, learning and teaching others how to make craft cocktails. She previously appeared on the Grey Goose Entertainment- Sundance Channel on November 1, 2010: “Beyond the Bar – April Wachtel”, a You-Tube commercial for Grey Goose Vodka.
April is the founder and CEO of Cheeky, a manufacturer of craft cocktail/mock-tail mixers in Brooklyn, New York.
Here's a link...
Here’s that episode of How I Built This, if you’d like to listen.
https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-peter-rahal-of-rxbar/
And here’s Cheeky:
https://cheekycocktails.co
Cheeky Update 5-8-25
https://www.bevnet.com/pr/2025/04/25/cheeky-cocktails-appoints-suja-juice-veteran-jeff-church-as-strategic-advisor-to-the-ceo-and-member-of-its-management-team