Ever wonder where Santa buys his watches, clocks, jewelry and plated wares? In Brattleboro, of course, at the store owned by U. W. Frink at 10 Main Street, opposite the Brooks House. You’ll recognize it by the gilt letters on the door.
This clever ad appeared in December of 1881 in the Vermont Phoenix. Instead of simply listing items for sale, it comes in the form of a testimonial from Santa Claus himself who explains that Mr. Frink is reliable and offers free engraving.
Mr. Claus, we are informed, will make Mr. Frink’s his headquarters for the holidays.
