With an uptick in online ordering, I’ve had to work a bit harder to avoid using Amazon. Jeff Bezos doesn’t need any of my money, and just about everyone else does, so I make the effort.
Search engines conspire against this quest. Search for almost anything and the top results, plural, are Amazon. It’s annoying.
When I use it at all, I use Amazon as a free product research tool. I’ll look at product specs, manuals, reviews, Q&As… and then go somewhere else to buy it.